Premier Eldred Drive Stores, situated in Housing Estate in UK, owner Anita Nye honered with Spirit of the community Award in the Asian Trader Awards 2019.
Anita Nye says that it is a community shop that really keeps everyone at the heart of everything. They are members of the community and have been for many years so they want to play our part in whatever they can to help improve the area they live and work in.
They have introduced a couple of initiatives to ‘do out bit’ to tackle food poverty and childhood obesity. They have introduced a very popular loyalty card scheme. People get a stamp every time they spend £10 on groceries. They chose to keep the amount that triggers a stamp relatively low and shoppers just need to collect 10 stamps to get £5 off their shopping. It’s unbelievably popular and lots of people save their full cards til Christmas so that they can get some really good money off their festive shopping.
Anita describes about key challenges facing Convenience and explains plans for taking advantage. Keeping prices down whilst retaining good profit margins. Ever changing demands of customers. People often shop around for the best prices, they stick to PMP where they can as that’s what their customers like.